About

My history

Yuri Moreno is an entrepreneur and SEO professional who works in the field of SEO and marketing. Yuri has been working as an SEO professional since 2011. He is currently an investor and advisor focused on the acquisition and growth of digital businesses.

Thank you for your interest in my story and background.

In summary, I am an entrepreneur and SEO professional who acts as an investor and advisor.

Building websites and blog networks at the age of 16 opened my eyes to the possibilities of the “digital world” but it also helped me see business opportunities as a young adult in the marketing field.

Diving into this field when I was 19 years old exposed me to innovative professionals and tough business challenges. The journey led from remotely following a particular executive to becoming his employee and eventually venturing into business together.

I have developed a more in-depth understanding of Digital Marketing and the Front-End Development Agency market in Brazil. Working with most of the top-tier retailers in that market and having a direct hand in a sizeable company merger exposed me to brilliant American investors.

My accomplishments in Brazil and my collaboration with American business partners inspired me to move to the United States and to study more about Product Marketing and User Acquisition. As a US-Brazilian citizen, I’m proud to call the San Francisco Bay Area my home.

In this hub of technology, I have worked with many startups in various industries, such as Fintech (specifically with Cryptocurrency), Autonomous Cars, and B2B Services.

Since 2018, I have worked in the MedTech and HealthTech space with PEBMED, the company behind the Whitebook app and now part of Afya (NASDAQ: AFYA), which includes iClinic, CliqueFarma, Medcel, and others.

The great thing about working with technology is that in this industry things never get old and I enjoy new challenges.

Today, I focus my time on Epicfy, where I acquire and optimize digital assets. I continue to act as an investor and advisor for startups, where I can leverage my 15 years of SEO experience to build long-term value.

Key Milestones

2007: Built my first websites and blog networks at age 16, exploring the early days of organic monetization via Google AdSense.
2010: Started professional life as an ERP consultant and software developer.
2011: Officially began career as a dedicated SEO Professional.
2012: Successfully co-founded and exited two companies in the Brazilian market.
2013: Relocated to the United States to specialize in Product Marketing and User Acquisition.
2015: Joined a Crypto FinTech company in San Francisco as Marketing Manager.
2016: Started consulting for PEBMED, the developer of Whitebook App, the largest medical app in Brazil, continuing through its acquisition and integration into Afya (NASDAQ: AFYA).
2020: Began strategic angel investments and the acquisition of a private portfolio of digital properties.
2021: Published first book: SEO for Non-SEO People.
2022: Launched Vagas de SEO, the leading career platform for the Brazilian SEO community.
2023: Became a Partner at Search One Digital, a specialized Digital PR and link-building agency.
2026: Expanding the Epicfy portfolio through the acquisition and growth of high-potential digital businesses.

Updated on Jan 9, 2026

work experience

Epicfy - Co-Founder & Managing Partner

Responsible for the strategic direction, capital allocation, and portfolio growth of digital assets. I lead the acquisition and optimization of independent businesses, leveraging deep expertise in marketing technology and user acquisition to drive revenue growth and operational efficiency for all portfolio companies.

Afya - SEO and Performance Advisor

Served as an in-house advisor for the Afya Digital group, providing strategic guidance and resources for C-levels, directors, and managers across 5+ companies to optimize acquisition strategies and performance of organic channels.

PEBMED - Sr Product Marketing Specialist

Drove adoption and engagement for health-tech products (Whitebook, Nursebook, Portal) through the development of product positioning, messaging, and multi-channel launch strategies.

NNRoad - Marketing Manager

Managed all aspects of global marketing strategy implementation, from hands-on operations to collaborating with external entities to ensure compliance with contractual obligations and KPIs.

Cruise - Product Engineering Team Lead

Directed performance assessments for Autonomous Vehicle Technology (AVT) and conducted technical evaluations for engineering applicants to ensure consistent operational output.

BTCjam - Marketing and Growth Manager

Led expansion and user acquisition within the cryptocurrency marketplace. Enhanced online presence and increased revenue by creating scalable marketing processes and efficient keyword portfolios.

underDOGS - Head of Media and Partner

Ensured high-level client success and agency growth through leadership and strategic communication. Oversaw the SEO and SEA departments to ensure technical execution maximized ROI for enterprise-level clients.

Extraball - Project Manager and Co-founder

Co-founded and managed a front-end development agency, focusing on technical requirement gathering, analysis, and project monitoring for digital-first brands.

OpusVP consultoria - ERP Consultant

Ensured the control of resources and timelines for major corporate projects. Served as a key liaison for high-tier clients during large-scale ERP implementations.

Fictor Consultoria - ERP Systems Analyst Intern

Collaborated with technical teams to detect system vulnerabilities and implemented improvements to ERP frameworks.

Skills

Leadership & Strategy

Strategic Planning

Business Development

Public Speaking

Growth & Marketing

SEO (15+ Years)

App Store Optimization (ASO)

User Acquisition (12+ Years)

Conversion Rate Optimization (CRO)

Product Marketing (10+ Years)

Operations & Tech

Digital Asset Management

Data Analysis (SQL)

Full-Stack Development

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