
Yuri Moreno is an SEO professional who works in the field of SEO and marketing. Yuri has been working as an SEO professional since 2011. He is currently an SEO and Performance Advisor at Afya (NASDAQ:AFYA).
Thank you for your interest in my story and background.
In summary, I am an SEO professional who acts as a consultant and advisor.
Building websites and blog networks at the age of 16 opened my eyes to the possibilities of the “digital world” but it also helped me see business opportunities as a young adult in the marketing field.
Diving into this field when I was 19 years old exposed me to innovative professionals and tough business challenges. The journey led from remotely following a particular executive to becoming his employee and eventually venturing into business together.
I have developed a more in-depth understanding of Digital Marketing and the Front-End Development Agency market in Brazil. Working with most of the top-tier retailers in that market and having a direct hand in a sizeable company merger exposed me to brilliant American investors.
My accomplishments in Brazil and my collaboration with American business partners inspired me to move to the United States and to study more about Product Marketing and User Acquisition.
At this point, I’m proud to call the city of San Francisco my home where I have worked with many startups in various industries, such as Fintech (specifically with Cryptocurrency), Autonomous Cars, and B2B Services. The great thing about working with technology is that in this industry things never get old and I enjoy new challenges.
Since 2018, I’ve been working in the MedTech and HealthTech space with PEBMED, the company behind the Whitebook app and now part of Afya (NASDAQ: AFYA), which includes iClinic, CliqueFarma, Medcel, and others.
In 2020, I began making angel investments and strategic acquisitions of small companies and websites.
In 2021, I published my first book: SEO for Non-SEO People
In 2022, I launched the website Vagas de SEO, a project to help the Brazilian SEO community discover new job opportunities and grow their careers.
In 2023, I became a partner at Search One Digital, a Digital PR agency, to stay active in the Brazilian SEO market, working with clients that need dedicated teams.
In 2025, I continue as a consultant and advisor while expanding my portfolio of independent companies.